On the other hand, adding text to images can make all the difference. You would have said that only the images help to remember longer? For this reason, we make slides with images and text. That the image is very powerful, but if we associate it with a text label, we maximize its duration in the minds of the people. What does the “theory of dual coding” teach us? If I show you a picture of a cat at the same time as the word “ cat“, your brain will store that information in two ways: through an image and through a writing (“ double coding“).Īt the moment you want to remember that memory, the brain will have the option to remember it as an image or as a text and, therefore, it will have more chances of recovering it in case one of the two storage modes has been lost. According to the famous “ Double-coding theory” developed by Allan Paivio at the University of Western Ontario, the human brain remembers memories more easily when they have a double coding thanks to multiple mental representations. When you add text to images, it doesn’t just look nice, but also helps to better communicate your message.
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